Our Story

Meet The Bratty Brujita: Yvette Montoya

The Bratty Brujita was created as a bold reclamation of ancestral knowledge, healing through resistance, and unapologetic self-care. Founded by writer, bruja, and herbalist Yvette Montoya, this line of handcrafted botanical products is rooted in traditional folk practices, grief work, and a deep commitment to social justice. 

Yvette created The Bratty Brujita to help people reconnect with their bodies, their spirit, and their power during life’s hardest transitions. Her products are intentionally formulated to support emotional healing, nervous system regulation, and spiritual grounding in a world that feels chaotic and disconnected.

From pain relief balms and aura sprays to grief support teas and protection oils, each item is made in small batches using ethically sourced herbs, culturally rooted practices, and a fierce love for the communities they serve. Whether you’re on your healing journey, creating space for wellness retreats, curating for artisanal shelves, or looking to offer your guests something with soul—The Bratty Brujita delivers plant-based magic that meets people where they are.

Yvette’s work is grounded in her own lived experience dealing with loss, ancestral longing and her belief that healing is an act of resistance—especially for BIPOC communities. Her offerings bridge the gap between ancestral traditions and modern challenges, helping people not just cope with grief but learn from it, reclaim their spiritual agency, and nurture radical rest.